Beyond Basic Social Media: Moving Towards Content Marketing: Webinar (4/10/18) 

Do you want to increase your value to library users? Would you like to market online more effectively? Content marketing is all about delivering content that library users find useful and relevant. Benefit from practical advice and guidance on how to market online better by helping users answer the question, “What’s in it for me?”

Discover the confidence, knowledge, and skills you need to optimize content for sharing with instructor Laura Solomon, author of several books on library social media and content marketing.

Virtual Trainer: Laura Solomon

Laura Solomon, MCIW, MLS is the Library Services Manager for the Ohio Public Library Information Network and the former Web Applications Manager for the Cleveland Public Library. She has been doing web development and design for over fifteen years, in both public libraries and as an independent consultant. She also authored a statewide web site usability study in 2004 that evaluated the site of every public library in Ohio. She specializes in developing with Drupal, as well as in web code and accessibility standards. She is a 2010 Library Journal Mover & Shaker.  Her book Doing Social Media So It Matters:  A Librarian’s Guide was published in late 2010 and The Librarian’s Nitty-Gritty Guide to Social Media was published in 2013.  As a former children’s librarian, she enjoys bringing the “fun of technology” to audiences and in giving libraries the tools they need to better serve the virtual customer.

This is an online class. Access information will be emailed one week ahead.

Cost: NEFLIN classes are free of charge for Florida library staff. Registration is required for all classes and NEFLIN members get priority.