Thursday, March 8, 2018 from 7:30 AM to 4:45 PM EST
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Ceruti's Summit Park, The Summit Room 
6601 Innovation Blvd
Fort Wayne, IN 46818

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Rachel Burkholder, Past President of AFP Northeast Indiana Chapter 
AFP Northeast Indiana Chapter 

Tom and Simone Full Day Workshop: March 8, 2018 


One Day. Two Programs.

Tom Ahern & Simone Joyaux: 

A little more about the experts...

Simone is described as “one of the most thoughtful, inspiring, and provocative leaders in the nonprofit sector worldwide.” She specializes in fund development, boards/governance, and strategic planning.

 Simone works with all types and sizes of organization. She presents around the world, and teaches in the Philanthropy and Development Masters Program at Saint Mary’s University of Minnesota.

Simone regularly serves on boards. She’s a past chair of Planned Parenthood of Southern New England. Currently she chairs the Advisory Board of the Hartsook Centre for Sustainable Philanthropy in the U.K.

Simone has contributed to multiple books and has written 3 of her own: Strategic Fund Development – Building Profitable Relationships That Last (now in its 3rd edition). Firing Lousy Board Members – And Helping the Others Succeed. And Keep Your Donors – The Guide to Better Communications and Stronger Relationships (co-written with Tom Ahern).

 Tom and Simone are life partners. Mostly they work separately – but sometimes together. They’ve bequeathed their entire estate to charity.

 Tom is “one of the country’s most sought-after creators of fund-raising messages,” says The New York Times. Tom specializes in donor-centered communications – from the case for support to direct mail to donor newsletters. 

He works with all types and sizes of organizations. Some of his clients include Lucile Packard Children’s Hospital at Stanford, USA for UNHCR, Anchorage Museum, Save the Children, Sharp HealthCare, Gettysburg Foundation, CT Forest and Park Association, and more.

More than 12,000 people worldwide subscribe to Tom’s semi-monthly e-news. His newest books are Making Money with Donor Newsletters, and What Your Donors Want…and Why! Tom also speaks around the world.

7:30 a.m. Registration/Lite Breakfast

8-11:30 a.m. Simone Joyaux

The Donor's Journey - Not Yours! Creating Extraordinary Experiences

Do you sit in your office and plot the donor’s journey? Do your donors follow that journey? And what’s a donor journey, anyway?! Can’t they just send money without all this other stuff?

Of course, you and I know that there’s more to giving money than just giving money.

You know that loyalty and lifetime value drive business success – and that includes fundraising.  But how about your boss and board and your staff colleagues? Do they know the truth – and facts, too?

Together we’ll define destinations, draw maps, explore meaningful detours, figure out the best directions for bosses and boards and – even the finance and program staff!


11:30 - 12:15: Lunch

12:15-12:45: Quiz Show with Simone and Tom

12:45 -break

1:15 - 4:45: Tom Ahern

Storytelling for Fundraisers: It Ain't All Bourbon and Whittlin' in Your Rocker

Experts scream: "Tell stories! You'll raise more money!" Yes, but.... While stories ARE the vivid, evocative, empathy-arousing servants of fundraising, they are NOT all that matters. In this summary of what really matters in nonprofit storytelling, attendees will learn the HUGE and profitable difference between corporate (what most charities send) and donor communications (what few charities send, to their loss). You'll understand the neuro-scientific purpose behind before/after stories (fundraising's bread and butter). You'll discover the quick, essential art of delivering the so-called "Gift of Joy" within seconds to the donor.