Digital Marketing Bootcamp
Do you work for a small company or a start-up, and handle all things digital on your own? Then this bootcamp may be just what you need!
Date |
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Tuesday 6th March 2018 |
Time |
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8.45am - 1.15pm |
Location |
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Bannview E205/206 |
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Ulster University Coleraine |
|
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Cromore Road |
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Coleraine |
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BT52 1SA |
Cost |
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£15 per person |
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AGENDA |
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8.45am - 9.10am Registration, tea & coffee
9.10am - 9.45am Driving business growth through Digital Marketing
9.45am - 10.30am What’s Hot in Social Media 2018
10.30am - 11.00am BREAK
11.00am - 11.45am Video Marketing Quick Start
11:55am - 12.40pm Selling on Instagram
12.45am - 1.15pm Closing Session - DIY Design like a pro for Social Media, lunch, key takeaways, top tips and free tools
Session Details
Driving business growth through Digital Marketing
Trainer Debbie Rymer
- The state of Digital in 2018
- How can we use digital marketing to achieve business goals
- Winning Campaigns to inspire you
- Customer personas (what are they and why do we need them)
What’s Hot in Social Media 2018
Trainer Emma Gribbon
- The craft of creating great content
- The latest tools, trends and tips for finding and engaging with customers
- Content tips for Linkedin for B2B
- Content tips and techniques for Facebook
Video Marketing Quick Start
Trainer Emma Gribbon
- Getting Started Using just your Smartphone
- Equipment you need
- The 5 Steps to create your first piece of video content
- Edit your video, add title, text and music
Selling on Instagram
Trainer Daniel McCarry
- How to setup an Instagram account from scratch
- The differences between personal and business accounts
- What to post, when and why
- How to research and use the best hashtags
- How to proactively grow your Instagram audience
- How to sell using Instagram
DIY Design like a pro for Social Media
Trainer Debbie Rymer
- Tools and techniques to design your own graphics for social media
- How to create great cover pictures, visuals posts and infographics that drive action