Ferguson Pape Baldwin Architects
2nd Floor Soledad Conference Room
4499 Ruffin Road
San Diego, CA 92123
Becky Scheible
Ferguson Pape Baldwin Architects
(619) 231-0751
bscheible@fpbarch.com
Vianney Cardenas
Pacific Building Group
(858) 552-0600
vcardenas@pbginc.biz
Do I tweet or not? What value does social media bring to my firm? How can it be measured? How do I help leadership understand its value? How do I get staff engaged? These are questions often asked by A/E/C marketers tasked with crafting the most effective and cost efficient marketing plans for their firms.
Find the answers to these and other questions at SMPS San Diego’s Two-Part Social Media Workshop Series hosted by Ferguson Pape Baldwin Architects and presented by Nanette Newbry of Comet Creative and Alicia Smith of Smith Professional Services Marketing.
These are two separate workshops with different key learning objectives. Sign up for Part 2 below. For more info and to sign up for Part 1, click here.
Key Learning Objectives of Part 2:
• How to develop your social media plan and set goals
• How to find your online target market
• How to select content for your blog
• Learn what tools are available to research relevant topics
• How to engage staff participation
• Track and monitor what is being posted about your firm
• Learn about SEO / Keywords / Hashtags
Speakers:
Nanette Newbry, Principal/Creative Director of Comet Creative
Alicia Smith, Owner of Smith Professional Services Marketing
Where:
Ferguson Pape Baldwin Architects
2nd Floor Soledad Conference Room
4499 Ruffin Road
San Diego, CA 92123
When:
PART 2: Wednesday, March 28, 2018
- 7:30-8:00 am: Registration / Breakfast / Networking
- 8:00-10:00 am: Interactive Social Media Workshop - Part 2
Cost:
Single Workshop: $65 SMPS Member / $85 Non-Member / $105 Walk-In (space permitting)
Two-Workshop Bundle: $110 SMPS Member / $150 Non-Member
This workshop will provide 2 CEU credits for SMPS Domain of Practice 5: Promotional Activity.
Registration for Part 2 closes at 5:00 pm on Monday, March 26. Cancellations must be made 24 hours in advance. To receive a refund, contact Becky Scheible at bscheible@fpbarch.com. Space is limited to 28 people, so register today!
Interested in becoming a sponsor? Learn more about our sponsorship opportunities at: https://www.smpssd.org/events/sponsorship/.