Digital Marketing Made Easy

Are you overwhelmed with the possibilities and the workload of implementing Digital Marketing? This workshop will boil it down to the basics, so you can learn what it can do for your business and have a starting place. This workshop covers:

1. An overview of the Digital Marketing Universe. (Web site, social media, pay per click, email campaigns, SEO, Google Analytics)

2. Key to success: Before you begin—set goals and define brand

3. Why is digital marketing more like a science than traditional marketing?

4. Quick look at a sample digital marketing plan

5. Is your web site ready because all digital media will be directed here.

6. Starting budget—there is good news here!

7. Which tools should you choose? Two to three. Which one depends on who you are and what your business is

8. Implementation of your plan.

9. Measurement and Optimization. How did your science experiment turn out?

10. Go it alone, get coaching, or hire out depending on time available, budget, and your personal interest in developing this skill

Speaker: Kathy Schwartz

Kathy has a branding and digital marketing company based in Austin and Houston: KMS Communications LLC. She also coaches clients. Before that, she owned a small business for almost a decade. Kathy was a business professor at ACC and their Marketing Director and was Vice President of Strategy and Branding for a local Fin Tech.

Library Parking

There are two levels of underground parking, and the entrance is on West Avenue. Parking rate is $5.00 for up to 2 hours.