Science, Industry and Business Library (SIBL)
188 Madison Avenue
Between East 34th and East 35th Streets
New York, NY 10016
Driving Directions
Who Should Attend?
Established small business
owners who want to grow and win by competing in what matters most to their customers.
It is recommended that attendees first take the “How to Build and Protect A Brand Customers Love” workshop.
Overview
Being clever and on social media are not enough to succeed in today’s rapidly evolving culture of consumers. A brand must connect deeply and stay relevant to thrive.
A brand’s positioning, pitch, and perceived value need to be constant as it evolves. Doing so leads to growth and the successful pursuit of new opportunities.
This hands-on workshop, led by branding experts with more than thirty years of branding experience, is structured around a series of small group exercises designed to hone your ability to fine tune your positioning and brand strategy. The full potential of your brand can only be realized if it remains relevant as it evolves over time along with its customers’ changing wants and needs.
At the end of this workshop, you will have learned tools and techniques to:
What people have said about our branding workshops and instructors
Instructors: Mary Tan Karen Gershowitz |
Online registration $59, walk-ins $69
There is a $10 discount on all Student and SEAP registrations
(valid ID must be presented at the door; bring SEAP form to workshop).