Thursday, April 5, 2018 from 8:00 AM to 4:00 PM EDT
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McMaster Innovation Park 
175 Longwood Rd S, ON L8P 0A1  



Dustin Manley & Alex Anderson, Communications Co-Chairs 
CPRS Hamilton 
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#ElevatePR2 Conference

We invite you and your colleagues to attend our full-day professional development and networking conference, #ElevatePR2, at McMaster Innovation Park in Hamilton on April 5. Our impressive line-up of leading public relations and communications professionals will discuss emerging trendsand best practices, to help you to succeed in our ever-changing field. 

A continental breakfast, lunch, and afternoon refreshment break are included, for the price of:

  • $199 – Early bird rate (prior to March 22) for members of CPRS and IABC
  • $249 – Regular rate (March 23 onward) for members of CPRS and IABC
  • $299 – Non members
  • $99 – Student members (CPRS and IABC)

*All prices are tax inclusive. We are pleased to offer a 15% discount on registration for 5 or more people from the same CPRS Member Employer

The event features seven talks, where you’ll learn from CEOs, Presidents, Chief Digital Strategists, VPs and Global Directors of PR, who are drawn from agencies, private industry, broader public sector organizations, and news outlets.

8:25 – 8:30 am                
Welcome and opening remarks

8:30 – 9:15 am                 
The evolution of communication and the changing structure of in-house communication departments - Ivana Di Millo, Director of Communications, City of Mississauga

9:30- 10:15 am               
Integrating communications into organizational strategy - Mark John Stewart, President, FlyPrint and Professor, Masters of Communications Management at McMaster University

10:15 – 10:45 am            
Networking and Email Break

10:45 – 11:30 am           
How CSR (Corporate Social Responsibility) and PR are evolving to be the foundation on which companies are building their business -  Sarah Varley, Vice-President, Manifest Communications 

11:30 – 12:00 pm           

12:00-1:00 pm                 
PR’s role in cybersecurity, data breaches, privacy and trust –  Sarah Hanel, MBA, APR, Director of Global Public Relations, Vasco

1:00 – 1:45 pm                 
The changing media landscape and what this means for public relations practitioner - Andrew Lundy, VP Digital, Canadian Press  

2:00 – 2:45 pm                 
What a CEO looks for in a PR executive as a trusted advisor and why the role is important to organizational success - Rob MacIsaac, President and CEO, Hamilton Health Sciences

3:00 – 3:45 pm                 
Panel Discussion – Shifts in PR – Seeing the future through an agency lens, featuring: Chantel Broten, President Jan Kelley; Andrea Montgomery APR, VP, Redbrick Communications; and Rick Murray, Managing Partner and Chief Digital Strategist, National PR.  Moderated by Brenda Sweeney, APR, FCPRS, C.Dir., President Sweeney Communications Inc.

3:45 – 4:00 pm                 
Closing remarks

Thank you to our event sponsors