Wednesday, April 25, 2018 from 12:00 PM to 2:00 PM CDT
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320 N. Damen Ave.
Chicago, IL 60612

Driving Directions 


Lauro Arias 
Presented by the Illinois SBDC ITC at ICNC

3 Cs of Export & Other Learnings From a Fast Growing Company 

Many incubator businesses seek inspiration and information from organizations that have achieved tremendous growth. Pete Brace, a consultant with experience at Merrick Pet Care, will discuss how to scale a business. Drawing from the example of Merrick’s growth from $70 million to $500 million in five years, Pete will discuss: 

  • Key drivers to Merrick’s growth and success 
  • How exporting fit in 
  • How scale brings new complexities and challenges to overcome


  • 12:00 - 12:15: Choose from box lunch selections
  • 12:15 - 1:30: Presentation
  • 1:30 - 2:00: Q&A

Lunch will be provided. 


Registration: No cost, but registration is encouraged. 

Who should attend: Entrepreneurs new to export. 

Parking: Free street parking is available.

About the Presenter: Pete Brace brings more than 25 years of marketing communications expertise to counseling organizations and executives on effective communications strategies and techniques. From his roots in media, government and non-profit organizations to his work with global corporations, his expertise has been cultivated around diverse communications challenges, client personalities and increasingly challenging roles. Pete most recently served on the leadership team of Merrick Pet Care, one of the fastest growing premium pet foods in the marketplace. Prior to Merrick and founding his independent communications consultancy, he spent seven years at PepsiCo, where he served as head of communications and influencer marketing for The Gatorade Company and director of communications and spokesperson for Tropicana Beverages.