Thursday, April 26, 2018 from 10:00 AM to 12:00 PM CDT
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SCORE office 
Westland Office Park, Building M (at the rear)
5524 Bee Cave Road
Austin, TX 78746

Driving Directions 


Bill Grosskopf 
SCORE Austin, Chapter 249 

Introduction to Digital Marketing 

This workshop will address the following topics:

I. Digital Marketing Basics

a. Branding

b. Setting Up Social Profiles

c. Keeping Things Uniform (citations, products, services, and prices)

II. Creating Content

a. Writing a Blog

b. Downloads and Printable Content

c. Keeping Branding and Message Consistent

d. Distribution of Content

III. Emails

a. Collecting Information

b. Software to Use

c. Creating Email Marketing Strategy

IV. Website

a. Making it Conversion Friendly

b. Adding Value

c. Listing Call to Actions

d. Having Lead Generation

V. Book Series

a. One Page Marketing Plan

b. One Page Marketing Template


Speaker: Eric Sanchez

Eric is a SCORE client and founder of a successful local digital marketing company.