Creating Effective Business Plans Part I

Westlake Porter Library, April 19, 2018

If you want to start a business or have already done so, and don't have a plan, you may find yourself going off in the wrong direction.  There are a number of issues that you must consider in developing your business plan.  

Part I will explore what those issues are, and what questions you might want to answer before committing to your dream.  

Part II (May 24, 2018) will focus on writing the business plan and assessing the feasibility of your business.

Bob Cohen, is a trusted advisor and mentor who leads teams to achieve outstanding sales and market goals.  He has held positions with Marriott, PSAV, and Encore event Technologies. Positions included Business Development, Regional Sales and Vice President of Sales.

Bob's sales and marketing strategies include developing and maintaining strong customer relationships, positioning a company's value and brand for optimal competitive advantage, by establishing strategy for consistent account management, new sales prospecting and management accountability.

His experience includes strategic business development, incorporating use of CRM systems, internal /external communications strategies, supporting of field, regional and corporate infrastructures as well as creating sales presentation materials for new account growth.

 Bob is currently chair of SCORE's Marketing Committee.