Creating Effective Business Plans Part II

Westlake Porter Library, May 24, 2018

If you want to start a business or have already done so, and don't have a plan, you may find yourself going off in the wrong direction.  There are a number of issues that you must consider in developing your business plan.  

Part II, This session will review the elements of a business plan that were introduced at the previous sessions.  We will continue by focusing on each element of the SCORE business plan template, including describing your business, marketing, finance  and resource management.  You will be able to leave this session and complete your plan.

Bob Cohen, is a trusted advisor and mentor who leads teams to achieve outstanding sales and market goals.  He has held positions with Marriott, PSAV, and Encore event Technologies. Positions included Business Development, Regional Sales and Vice President of Sales.

Bob's sales and marketing strategies include developing and maintaining strong customer relationships, positioning a company's value and brand for optimal competitive advantage, by establishing strategy for consistent account management, new sales prospecting and management accountability.

His experience includes strategic business development, incorporating use of CRM systems, internal /external communications strategies, supporting of field, regional and corporate infrastructures as well as creating sales presentation materials for new account growth.

 Bob is currently chair of SCORE's Marketing Committee.