SMPS Webinar Viewing: Confessions of a Content Whisperer 

Join us April 25 for an in-person viewing of an SMPS webinar instructed by Digital Marketing Strategist Danielle Gray. Learn how to crack the code to extracting data from your technical team.

This session will equip you with tools to get content from your technical team that will help complete proposals, project data sheets, blog posts, case studies, papers, and other content marketing pieces. We’ll discuss how to gain leadership buy-in by working with specific internal personas and five methods marketers can use to extract quality content from your technical team.

Session Learning Objectives:
• Identify what your team needs to know before contributing content
• Identify several subject matter expert (SME) personas and their motivations
• Outline five methods to extract content from your technical team

Instructor:
Danielle Gray - Digital Marketing Strategist, DG Marketing Company

Note: This is a pre-recorded SMPS webinar from November 2017 that will be shown in person at Cumming Corporation.

Event Details:

      WHERE      Cumming Corporation | 15015 Avenue of Science, San Diego, CA 92128
        WHEN       Wednesday, April 25, 2018 | 7:45 a.m. - 9:30 a.m.
                       Coffee and continental breakfast will be provided.
         COST      SMPS Member: $15 / Non-Member: $30 / Walk-In (space permitting): $45

This workshop will provide 1.5 CEU credits for SMPS Domain of Practice 2: Marketing Plan.

Registration for this event closes at 5:00 p.m. on Tuesday, April 24. Cancellations must be made 24 hours in advance. To receive a refund, contact Becky Scheible at bscheible@fpbarch.com. Space is limited to 20 people, so register today!

Register Now!

Interested in becoming a sponsor? Learn more about our sponsorship opportunities at: https://www.smpssd.org/events/sponsorship/.

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