April Lunch -n- Learn

How to Win at Sales

Larry Faigh, President, Persuasive Communication

If you’re like most business professionals, chances are you hate to sell. You may believe that selling is hard, fraught with rejection, undignified or even unnecessary in this age of digital marketing. But while marketing may bring customers to your door, it takes selling to move them from “I’m just looking” to “I’ll take it.”

 And if the phone doesn’t ring enough and you have to get business in order to stay in business, like it or not, you’re going to have to sell. According to Sandler sales trainer Larry Faigh, President of Persuasive Communication, the key to successful selling is the same regardless of what industry you are in, or whether you are selling products or services.

The key is understanding what makes people buy and have a sales system in place that provides the framework for a win-win result. In his talk, “How to Win at Sales,” your members will learn:

• How they can eliminate the tension-filled buyer – seller “dance by thinking about sales differently
• How they can quickly identify prospects who have the pain, budget and authority to buy
• When it’s time to close the sale or close the file and move on