Strategies for Setting Prices 

Suzanne will cover:

a.   introduction to pricing models

b.   testing your prices

c.   increasing the value of each transaction

d.   promotional pricing, freemiums, and give-aways

e.   price elasticity – how important is price to your business?

 

Speaker: Suzanne Corbo

Suzanne is a volunteer for SCORE and a former marketing professor with a Ph.D. in Advertising. She brings broad knowledge and experience (B2B and B2C) that includes brand development, lead generation, customer engagement, competitive analysis, offline and digital communication (promotion and advertising) and email marketing. Her expertise lies in process improvement, sales and customer management, automation, and metrics. She promotes gathering and using data/information wisely to expend energy and resources only on those activities that lead to results. Her approach is that, in the end, "all customers are people, and well, people are people."

Suzanne Corbo, Ph.D.

suzanne.corbo@scorevolunteer.org

https://www.linkedin.com/in/suzannecorbo/

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