Wednesday, June 20, 2018 from 9:00 AM to 2:30 PM CDT
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Arkansas State Chamber of Commerce/AIA 
1200 W. Capitol Ave.
Little Rock, AR 72201

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Shelley Short 
Arkansas Economic Developers & Chamber Executives 



Public Relations and Reputation Management Workshop geared specifically for the chamber or economic development professional.

This workshop will be conducted by professionals from CJRW and Allegiance, two national leaders that provide fully integrated communications and public relations campaigns.  

When: June 20th in Little Rock

Topics covered to include:

Public Relations

  • Why public relations it is important to your Chamber/EDO
  • What is the “new” public relations
  • Managing your brand and its message through all channels
  • Marketing your message to the community and local business partners
  • The value of self-promotion

 Social Media 

  • How to identify your target audience
  • How to effectively push out engaging content from social media
  • Tips and examples of engaging social media content
  • Why a website is so critical
  • Importance of a mobile friendly website
  • Defining conversions and digital leads and why they are the foundation of your digital efforts

Protecting & Enhancing the Reputation of your Chamber/EDO

  • Managing your chamber's brand
  • Crisis Management
  • Effective chamber/EDO response when the community needs it (plant closure, negative news-story, etc.)


Discount Pricing for AEDCE Members - $30

Non-member Pricing - $50

Includes a light lunch and refreshments.