Digital Marketing Master Class, 4 of 6 Sessions:
Search Engine Optimization

Who should attend?
Entrepreneurs and marketing professionals who are looking to leverage digital channels and platforms to grow their business. 

Overview
Digital Marketing Master Class Series 
This is session four of a six-session Digital Marketing Master Class.

6 sessions, 4.5 hours each
11am to 4pm, with a 30-minute lunch break
Lunch is provided

Dates are Saturdays:
May 12, May 19, June 2, June 9, June 16, July 14

Classes may be taken singly or as a sequence of six classes.
Completion of all six sessions sequentially, starting will Session 1,
will be needed to obtain a certificate.

Topics covered in the six-session series are:

Session 1, May 12:  Understanding Your Brand and the Digital Landscape
Session 2, May 19:  Social Media Marketing and Social Advertising
Session 3, June 2:  Search Engine Advertising
Session 4, June 9:  Search Engine Optimization
Session 5, June 16:  Email Marketing and Marketing Automation
Session 6, July 14:  Google and Other Analytics

Session 4 Overview:
Search Engine Optimization

If you have a great website, but your prospects still have trouble finding you on the web, then you might need to improve your “findability”. Improving your search engine optimization (SEO) can make your website easier to find and can be the single most important factor in increasing the number of customers and potential customers who find you.

In Session 4, you’ll learn about keywords, content creation and building your website for “findability”.  You’ll see how search engines work behind the scenes, and which elements help you achieve organic search visibility and help you rank higher in mobile searches.

At the end of this workshop, you will have the knowledge and resources to:

• Determine when SEO is worth the investment and when it isn’t
• Describe how to conduct keyword research and analysis
• Identify potential technical issues and what they can mean
• Summarize key webmaster tools
• Discuss tips and techniques to help your website rank higher in searches
• Demonstrate the importance of link-building and techniques to acquire high-quality links
• Outline the ad tracking process that enables you to track ad performance

The digital revolution has resulted in a massive shift in the marketing communication landscape. This surge in digital marketing has created more opportunities than ever before for brands to communicate with their audience and engage consumers through smart, social and mobile media strategies.

This series includes a wealth of education, information, and resources about how to use marketing technology tools that are often free or low-cost.

If you are ready to use digital marketing to establish and grow
your business by reaching your target customers consistently,
this is the workshop series for you.

Workshop fee:  Single session $125.
You must pre-register. No walk-ins will be allowed.
Lunch is included. Register early because space is limited.

Register Now!