Tuesday, May 8, 2018 from 10:30 AM to 1:00 PM CDT
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Las Colinas Country Club 
4400 N O'Connor Rd.
Irving, TX 75062

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Cassondra Franze 
Promotional Products Association Southwest 

May Lunch & Learn

                         Get in Touch!                           Grow Your Business & Build Your Brand

                               Presented by: Kim Todora                                          Manager of Public Affairs, PPAI

Session Description:
Content is the new currency that drives brand engagement in a world of empowered buyers. It is about sharing information, rather than pitching products. Great content supports your efforts to reach and engage buyers at every stage in the buying process--whether that content is a helpful how-to video, a sleek infographic, or a well-crafted case study. Learn how to Get in Touch! by building an effective brand content marketing strategy.

This workshop will focus on how to create and leverage the many forms of content to promote your business, retain customers, influence word of mouth, close the decision gap on prospects and leverage content as a brand differentiator. Learn to deliver great content in the right forms and places and in a way that is specifically mapped to your audience's information needs and buying stages. Studies indicate that companies that provide valuable content can generate more leads with higher ROI. Through this workshop, promotional professionals will learn how to create remarkable content that gets noticed and produces business results.

About Kim Todora:
Kim R. Todora is the public relations and buyer outreach manager for PPAI and is responsible for the direction of comprehensive integrated communications and public relations strategies and implementation, buyer-targeted industry branding, media relations, social media, collegiate and buyer outreach, trade-shows and industry awareness programs such as Promotional Products Work! Week, the ADvocate program and promotionalproductswork.org (dot org). Kim is an active member of the American Marketing Association (AMA), Public Relations Society of America (PRSA) and Direct Marketing Association (DMA) and represents PPAI on the organizing committee for Advertising Week and the Greater Irving-Las Colinas Chamber of Commerce.

Approved for: 1 MAS

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