On Demand Content 
Gonser Gerber Institute 

The Public Phase of Your Campaign – Launching and Leading a Successful Close to Your Campaign 

You’ve spent years planning for your campaign, assessing internal readiness, developing an institutional vision and goals, researching potential campaign lead donors, recruiting campaign chairs and committees, and securing lead gifts during your quiet phase. But when do you go public? How do you continue the momentum of the quiet phase to secure major and leadership level gifts during the public phase? What happens to your campaign leadership during the public phase?

During this Gonser Gerber Institute, we will discuss when and how you should take your campaign public so that you are prepared for the work it will take to successfully finish your campaign. Here are some of the issues we will address:

 When to go public

  • Structuring the public phase
  • Leadership in the public phase
  • Solicitations in the public phase
  • Preparing for the celebration(s) and post-campaign

On Demand Details: After your registration, you will receive a copy of the power point presentation as well as a copy of the recording. (Please allow at least 48 business hours to receive your materials after payment is received.) You will be able to share these materials with your entire team, including volunteers, and review the recording as many times as you need.

Your Faculty

Dr. Chad Jolly, Gonser Gerber partner, has been serving the field of education for nearly 20 years. Chad’s consulting practice focuses on systematically strengthening advancement programs, and he has vast experience working with clients on comprehensive campaigns, readiness studies, strategic planning, performance metrics, board and staff development, capital project development, major and annual giving, planned giving, integrated marketing, and enrollment management.  Prior to his work at Gonser Gerber, he served as Vice President for Institutional Advancement for William Jewell College (MO) where he led a highly successful advancement program and was responsible for development, alumni relations, public relations and marketing. His professional background also includes enrollment management. Dr. Jolly is a frequent presenter and speaker at conferences and professional meetings throughout the U.S.