Mary Thornley 
CAMA Ontario 


Thursday, May 31, 2018 at 8:30 AM 
Thursday, May 31, 2018 at 1:00 PM 

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Cutten Fields 
190 College Ave. East
Guelph, ON N1H 6L3

Driving Directions 

Big Data: Don’t be overwhelmed. Put Big Data to work for you.

Workshop Overview

Today, we are living a marketers dream. We have easy access to all types of valuable, customer data just waiting to be used – but are we? We are also have amazing tools to collect the data we don’t yet have – but are we?

Join us on May 31st  in Guelph at 8:30am and take your next step to “we are”.

Our amazing line of speakers (Dr. Tirtha Dhar, Dr. Tanya Mark and Marty Fisher), will walk you through the maze of information, giving you simple and practical advice to step up your game in this Big Data environment.

Sign up today and discover what Big Data can do for you and your team.

What You Will Learn?

They will discuss how big data has impacted all sectors and how those companies that embrace these changes will win in the marketplace.  In addition, they will share insights on the following:

 •             How promotional activities increase awareness and sales of your products and services?

•             How to analyze the return on investment (ROI) on the various promotional tactics?

•             How to utilize marketing performance metrics to drive consumer consumption?

•             Which metrics and data are essential to understand business performance?

Workshop Agenda

8:30am Registration

9:00am Welcome / Introduce the event

9:10am  Dr. Tirtha Dhar and  Dr. Tanya Mark, University of Guelph

10:30am Break

11:00am Marty Fisher, Sherpa Marketing

12:00pm Lunch

1:00pm Conclusion of seminar

Workshop Details
Date:        Thursday, May 31, 2018
Time:        8:00am - 1:00pm (buffet lunch included)
Location:  Cutten Fields, Guelph

Cost (HST included)
CAMA Members - $95 
Non- Members - $125
Students - $40