Tuesday, June 19, 2018 from 10:15 AM to 2:00 PM EDT
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Science, Industry and Business Library (SIBL) 
188 Madison Avenue
Room 15
Between East 34th and East 35th Streets
New York, NY 10016

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SCORE NYC Workshop Committee 

Instagram and Pinterest, Your Visual Marketing Tools 

Using Visuals to Promote Your Brand

Who should attend?
Start-ups and small business owners interested in using Pinterest or Instagram to promote their business and learning how to create ads for Instagram and Pinterest


As small business executives, you understand the importance of your presence on social media. Because your time is limited, you may want to ask yourself which social media platform is best for your business and situation. This workshop will focus on the two most vision-centric platforms--Instagram and Pinterest--the differences between them and which is most appropriate for your own business, based on your social media objectives.

For Pinterest and Instagram, we’ll discuss best practices for your business account, posting/content strategy, ways to organically promote your business and how to create effective ads. You will leave with an understanding of the difference between Pinterest and Instagram, and how to use each platform to promote your business both organically and through paid posts.

At the end of the workshop you will have the knowledge to:

  • Differentiate between Instagram and Pinterest
  • Define Best Practices for Instagram and Pinterest business accounts
  • Identify what types of subject matter work best on Instagram and Pinterest
  • Describe how to create content for Instagram and Pinterest
  • Summarize what types of ad can be created on Instagram
  • Outline how to create ads on Instagram and Pinterest

Facilitator:  Jim Alles

 Chief executive with e-commerce background and experience;
 expertise in computer systems and software programs, and
 web design, specifically for increasing revenues.
 A SCORE NYC Mentor, Jim has many SCORE clients involving websites and e-commerce.

Instructor:  Felicia Lin

Felicia Lin is a social media strategist and author, who writes and speaks frequently about social media through her website and the events she organizes and hosts. Her website, www.felicialin.com offers social media advice online. She frequently consults on the topics of social media and crowdfunding strategy. She raised over $15,000 through crowdfunding for her current book project, the memoir of Su Beng, a Taiwanese revolutionary, activist and historian. 

Workshop Fees:

Online registration $59, walk-ins $69

There is a $10 discount on all Student and SEAP registrations 
(valid ID must be presented at the door; bring SEAP form to workshop).

Please remember to bring your cell phone as you will receive an email with a link to your workshop evaluation form from the SCORE NYC Workshop Committee. It will be sent to you toward the end of the workshop so you can complete it effortlessly online before you leave.