Foundations of a Marketing Plan:
A Sensible Guide for Value-added Agriculture-based Business 

Join Dr. George Dierberger and fellow entrepreneurs for this hands-on experience in working through essential marketing components tailored for small businesses.

The agenda for the evening includes:

• Mission/Vision
• Market Assessment
• Identifying the Target Market for
  Your Product or Service
• SWOT Analysis
• Marketing Tactics
• 12 month Comprehensive
  Marketing Plan
• Summary