New SEO Rules

   for Business Websites

In this workshop you will learn practical tips to obtain more traffic, better rankings, more sales and fewer Google penalties. What we’ll cover in this workshop:

• Keyword research: How to identify search patterns.  Which keywords have more searches.
• Social Media for SEO: What’s important for which industry: Pin this, Instagram that and don’t waste your time on Facebook for certain industries.
• Differentiate SEO, PPC, RETARGETING: Know which to choose, how to begin, what to expect.
• Time saving tools and shortcuts: Automators, mention monitors, auto-followers and other tools you’ve been looking for.
• Practical Content Marketing: What to write about, where to publish it, how to share it properly and how to repurpose it.
• Mea$ure and Track: Know what works and what doesn’t. Get the numbers.
• Improve your online reputation: How to find, handle and motivate reviews and look your best online.
• Start a Blog and learn how to use it: A powerful tool or a useless time-waster. See your business online thru the eyes of someone else. Learn what to change - it’s up to you.
• SEO update for 2018: what to expect, what to avoid: The good, the bad and the penalized. 

PRESENTER: Jorge Benito

Jorge Benito has more than 12 years of experience in digital marketing management. He’s an alumnus of the Goldman Sachs 10,000 Small Businesses program. He specializes in online marketing strategies for private educational institutions and healthcare providers. He currently serves business owners from start ups to companies such as Mercedes Benz via his company IBIS Studio. This marketing agency provides web design, organic and paid search marketing campaigns, geo-marketing solutions and social media management.

Price: $40 in advance.  Pay with credit card or PayPal.  Click on PayPal icon for both.  No refunds unless workshop canceled by SCORE Miami Dade.