Wednesday, September 26, 2018 from 12:00 PM to 2:00 PM CDT
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Austin Central Library 
710 W Cesar Chavez St
Underground parking entrance is on West Avenue.
Parking rate is $5.00 for 2 hours.
Austin, TX 78701

Driving Directions 


Bill Grosskopf 
SCORE Austin, Chapter 249 

How to Leverage Instagram to Find Your Ideal Client 

ric will help you understand why and how to leverage Instagram to find, interact with, and sell to your ideal customer as a small business. He will address:

  • Your Complete Profile Setup
  • Optimization Tips, Emojis, and Hashtags
  • Create and Launch the insta-marketing Recipe

You will leave with actions you can begin implementing immediately.


I. Complete Profile Setup

a. Understand how to use Instagram as a marketing tool

b. Create an appropriate handle

c. Use an eye-catching image

d. Create an effective page/profile description and optimize your content

e. Post for the first time

f. Set up your page/profile as a business

g. Invite others to check out your Instagram and why they should

II. Optimization Tips

a. Use a business account to gain insight

b. Perform A/B split testing with your bio/description

c. Focus on quality of followers, not quantity

d. Enable Instagram notifications

e. Post early, post often, and post cohesively

f. How to research popular hashtags

g. Effective use of hashtags in bio and posts

h. Monitor and respond to messages timely

i. How and when to use emojis

III. Create and Launch the Insta-marketing Recipe

a. Assign a dedicated Instagram manager

b. Make sure to set it up on a mobile device

c. Stay relevant and keep your message consistent

d. Create content that delivers value right to the meat of it

e. Review your Instagram insights regularly to understand popular content

f. Define your content message, preferred customer engagement, and post frequency