Start planning for Black Friday NOW!
If you are thinking it’s too early to begin planning for your holiday sales, it's not!
Many business owners do not have a strategic marketing plan for the holidays and they become desperate as the year comes to an end.
In the USA and Canada, Black Friday is the Friday following Thanksgiving (November 23rd this year), and is traditionally regarded as the start of the holiday season shopping period.
From Thanksgiving Day through Cyber Monday, more than 174 million Americans shopped in stores and online during the five-day holiday weekend, beating the 164 million estimated shoppers from an earlier survey. The most popular day for in-store shopping was Black Friday, cited by 77 million consumers, followed by Small Business Saturday with 55 million consumers.
Online sales on Black Friday increased 26% last year, while in-store Black Friday sales actually declined 2%.
Nearly half of consumers say they plan to buy holiday gifts online this year, according to a Google Consumer Survey of 1,500 consumers conducted in early July.3 In fact, with the exception of boomers and seniors (55+), every demographic we asked plans to shop more on the internet than in brick-and-mortar retail stores.
Where
Sheraton Suites Fort Lauderdale at Cypress Creek555 NW 62nd St
Fort Lauderdale, FL 33309
Driving Directions
Your Expert Business Building Trainer
XoomIM Inbound SMarketing Agency
786-529-1519
evie@xoomim.com
