Thursday, September 20, 2018 from 10:00 AM to 12:00 PM CDT
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Westland Office Park (at rear of complex)
5524 Bee Cave Road, Bldg M
Austin, TX 78746

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Bill Grosskopf 
SCORE Austin, Chapter 249 

3 Pillars of a Successful Digital Marketing Campaign: Mastering Google & Facebook Lead Generation 

Today's marketer isn't worried about wasting marketing dollars, because they know:

  • Where their money is being spent wisely and where it is being wasted
  • Down to the penny how much it costs to make their phone ring
  • Exactly how much it costs them to produce a lead and new customer
  • The only difference between today's marketing and you is a little bit of knowledge on how to run a successful digital marketing campaign - one that puts your hard earned money to work, producing you high quality leads over and over again.

In this workshop you will learn the 3 Pillars of a Successful Digital Marketing Campaign which are:

  • The "Know How and Why Now" mojo
  • Killer, high converting "landing pages"
  • Best in class products and customer service
  • Specifically you will walk away with the following knowledge:
  • The basics of Google AdWords and Facebook ads
  • The top "intermediate and advanced" tips and tricks for AdWords and Facebook ads
  • The 3 Pillars of a Successful Digital Marketing Campaign
  • Common myths/pitfalls about online marketing and how to avoid them
  • How to track, down to the penny, your lead generation and customer acquisition costs

Speaker: Brent Werbeck

Brent has spent his entire career empowering local business owners with the latest digital tools to gain and retain customers.  At Google, Brent helped local businesses around the globe maximize the power of various Google applications including gSuite, Maps, Search and Offers.  After Google, Brent joined a local Austin startup, RxWiki (now called Digital Pharmacist), and launched its Digital Pharmacist Program, growing the business to over 1,500 community pharmacies nationwide.  As Co-founder of Get More Reviews, Brent continues to educate and serve local business owners with a focus on reputation marketing and review management solutions.