Wednesday, August 22, 2018 from 1:00 PM to 4:00 PM EDT
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The Coop 
610 W. Morse Blvd
Winter Park, FL 32789

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Ken Countess 
The Countess Group - Marketing & Communications 

Metro Orlando area event: Stand Out! Differentiate or Disappear – Session 2-PR, Social Media, Email 

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Session 2 Public Relations, Social Media and Email – 1-4 pm

Have you ever looked at your business’ competitors and wondered how they’re getting so much attention, from media mentions to customer content on social media?  That organic buzz doesn’t just happen. It comes from an integrated strategy implemented across platforms. You’ve got to tell your story and tell it often. In this session, you’ll learn three ways of doing that, from PR to social media and email marketing. All of it is designed to bring buzz to your business—and that translates into ROI.

What you’ll learn during the PR, Social Media and Email Marketing session

During this three-hour workshop, we’ll spend an hour each on public relations, social media and email marketing.

Award-winning journalist Will Wellons will lead the PR and social media hours, and marketing expert Ken Countess will lead the email marketing session.

You’ll learn:

  • What PR really is, how to reach the media, and how it can help your bottom line
  • The how and why of social media—what you should be doing and what mistakes could be costing you business!
  • Email marketing strategy—how to create an effective email in minutes, learn how to measure effectiveness, and more

Will is a skilled strategic public relations professional who has worked with a broad spectrum of clients, including those in technology, hospitality, attractions, real estate, and finance. He has vast experience in all facets of public relations; including media relations, investor relations, and crisis management. A former senior vice president with YPartnership, he founded Wellons Communications in 2006.  Will’s clients regularly get placement in top publications as a result of his longtime relationships with a vast network of media professionals. His clients have been featured in USA Today, The New York Times, The Wall Street Journal, The Washington Post, Associated Press, The Los Angeles Times and on The Today Show.  Prior to establishing himself as a top public relations professional, Will spent more than 20 years as an award-winning journalist with The Orlando Sentinel and several other media outlets.

Ken Countess is managing director of The Countess Group, a strategic marketing and communications consultancy now in its 18th year. An award-winning marketer and an internationally recognized expert on Email Marketing and Social Media Marketing, Ken’s approach to educating audiences how to use email marketing and social media tools such as LinkedIn, Facebook and Twitter to build their business has earned him the respect of loyal followers around the world.

Please click on the "Register Now" button below.


Want information about Session 1 - Email Marketing?

It'll be held from 9am to 12 Noon at the same location.