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On Demand Content


Gonser Gerber Institute 

Stewardship Leading to Increased Gifts 

"If a fellow isn't thankful for what he's got, he isn't likely to be thankful for what he's going to get."   -- Frank A. Clark

Stewardship done well not only advances the mission of your organization by acknowledging the gifts of donors, but it helps in building donor confidence in the organization thereby laying the ground work for future giving.

Too often, however, stewardship is treated as a final step in your donor relationship, rather than as a key move in increasing and improving a donor’s giving history to your institution. Typically, we don’t spend enough time and resources planning and executing an effective stewardship program to cultivate our donors or create a relationship that encourages repeat lifetime giving.

Join us for this Institute webinar with faculty member Charlie Shepard, Senior Consultant at Gonser Gerber, as he presents the importance of stewardship for the increased and repeat gifts to your institution.

Topics we will cover include:

  • The principals of effective donor acknowledgement and recognition
  • Stewardship and Moves Management – It’s a circle, not a straight line
  • Should you have a Stewardship officer or is it the role of the whole team?
  • Are volunteers utilized to aid in stewardship?

On Demand Details: After your registration, you will receive a copy of the power point presentation as well as a copy of the recording. (Please allow at least 48 business hours to receive your materials.) You will be able to share these materials with your entire team, including volunteers, and review the recording as many times as you need.


 Your Faculty

Charlie Shepard, Senior Consultant at Gonser Gerber, provides development consulting services to non-profit organizations, including developing and strengthening Boards, gift programs, campaign planning and execution, advancement team building, and other aspects of institutional advancement. Prior to joining Gonser Gerber, Charlie served as Vice President for Institutional Advancement at Asbury University in Kentucky and The University of Findlay in Ohio.