Where
This is an online event.Contact
Virginia Press Association/ Virginia Press Services804-521-7574
maryb@vpa.net
Co-Op Advertising Sales Webinar
IF YOU ARE HAVING DIFFICULTY REGISTERING (error messages, etc.), try completing the regsitration in a private window in your browser, or by using "incognito mode." If this does not work, please contact William Lineberry (williaml@vpa.net) immediately.
Give us one hour. You will learn how to leverage co-op advertising to grow revenue and your relationship with clients.
Learning Objectives
- Co-op Basics
- Recognize common co-op plan types with examples
- Become familiar with co-op concepts & terminology
- Explore co-op benefits for the advertiser and yourself
- Maximize co-op using best practices
About the presenter
Denise Gibson is a senior sales strategist for AdMall. She has been with AdMall for 16 years and has learned the ups and downs of co-op. She will be sharing some tips and tricks on how to be the most effective with mining for co-op dollars. Denise will even share some pitfalls that she has seen as well. There isn’t a magic wand but there are definitely best practices for making the most out of co-op revenue.
Sponsored by:
