Friday, September 21, 2018 from 9:00 AM to 10:00 AM EDT
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This is an online event. 



Virginia Press Association/ Virginia Press Services

Co-Op Advertising Sales Webinar

IF YOU ARE HAVING DIFFICULTY REGISTERING (error messages, etc.), try completing the regsitration in a private window in your browser, or by using "incognito mode." If this does not work,  please contact William Lineberry (williaml@vpa.net) immediately. 

Give us one hour. You will learn how to leverage co-op advertising to grow revenue and your relationship with clients.

Learning Objectives

  • Co-op Basics
  • Recognize common co-op plan types with examples  
  • Become familiar with co-op concepts & terminology  
  • Explore co-op benefits for the advertiser and yourself  
  • Maximize co-op using best practices 

PDF preview of the webinar.

About the presenter

Denise Gibson is a senior sales strategist for AdMall.  She has been with AdMall for 16 years and has learned the ups and downs of co-op. She will be sharing some tips and tricks on how to be the most effective with mining for co-op dollars. Denise will even share some pitfalls that she has seen as well.  There isn’t a magic wand but there are definitely best practices for making the most out of co-op revenue.

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