When

Tuesday, October 30, 2018
8:00 - 10:00 a.m. EDT

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Where

Norwood Space Center
83 Morse Street, Building 4
Little Bird Event Space, Suite F
Norwood, MA 02062


 
Driving Directions 

Contact

Anne Fenton, MSBDC
MA Small Business Development Center Network SE Regional Office
508.673.9783
amfenton@msbdc.umass.edu
www.msbdc.org/semass

 

Hosted By

Sponsored By

           AND           

Please join Bryan Caplan, Google National Speaker,
for two dynamic workshops:

Session I: Drive Business Growth with Email Marketing
Session II: Sharing Your Story Through Video

 

Session I:  Drive Business Growth with Email Marketing

Learn how to turn website visitors into meaningful contacts through the use of dynamic forms, email automation, and personalized content. We’ll discuss email strategies to help you build brand love and turn one-time visitors into loyal customers.

In this workshop he'll discuss best practices for:

  • Setting up an email subscription form on your website
  • Implementing an automated welcome email to engage your subscribers
  • Personalizing your emails to provide an enhanced customer experience

Session II:   Sharing Your Story Through Video 

Learn about the power of video and how you can use video content to promote your business, improve marketing efforts, and build a loyal audience.

Today’s consumers watch video content whenever and wherever they want.  This creates an opportunity for businesses to reimagine the role of video in their marketing strategy.  This workshop offers best practices for connecting with consumers through online video.

In this session he’ll talk about:
•   Understanding the role of video as a marketing tool
•    Finding your ideal audience
•   Creating eye-catching videos that wield results

If you have questions, please call the MSBDC office at 508.673.9783. 

                                                                        
Funded in part through a cooperative agreement with the U.S. Small Business Administration.

 
The Massachusetts Small Business Development Center Network is a partnership program with the U.S. Small Business Administration and the Massachusetts Department of Business Development under cooperative agreement SBAHQ-18-B-0001 through the University of Massachusetts Amherst.  SBDCs are a program supported by the U. S. Small Business Administration and extended to the public on a non-discriminatory basis.  SBA cannot endorse any products, opinions or services of any external parties or activities.  Reasonable accommodations will be made for persons with disabilities or who need translation services, if possible, and if requested at least two weeks in advance.  The MSBDC reserves the right to cancel or reschedule a seminar or clinic due to insufficient enrollment.  For further information, contact the Southeastern MA SBDC office at (508) 673-9783.