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Where
Greater North Fulton Chamber of Commerce11605 Haynes Bridge Road
Suite 100
Alpharetta, GA 30009
Driving Directions
Contact
SCORE North Metro Atlanta
SCORE phone: 678-506-0718
SCORE email: northmetroatl@scorevolunteer.org
Business Model Canvas
This session is on Customer Discovery.
The first step of Customer Discovery is to identify and validate an “unmet-need” in the market—a process referred to as “Testing the Problem/Need” or seeking “Problem-Solution” fit.
We’ll cover how to move on to “Testing the Solution” the phase of discovery where the company tries to validate “Product-Market” fit.
Once the need is identified
The first step of Customer Discovery is to identify and validate an “unmet-need” in the market—a process referred to as “Testing the Problem/Need” or seeking “Problem-Solution” fit.
We’ll cover how to move on to “Testing the Solution” the phase of discovery where the company tries to validate “Product-Market” fit.
Once the need is identified
- Can the company build a product that meets that need?
- How will the product/service deliver true value to the customer?
- How much better and/or less expensive does it need to be for customer adoption?
- You will learn how to use prototype and minimum viable product testing to validate product-market fit, even for complex technology-based businesses.
Fee $25
ABOUT our Instructor:
