Wednesday, November 14, 2018 from 10:00 AM to 12:00 PM EST
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Admission: $10.00


SBDC at Kent State University Tuscarawas 
1776 Tech Park Drive NE
6000 Frank Avenue NW
New Philadelphia, OH 44663

Driving Directions 


SCORE Canton Regional 

Karen Leonard 
Innovative Global Vision 
330-425-0922 x 112 


Email & Social Media Marketing: Amplify Your ROI

November 14, 2018

  • 9:45 am -10:00 am  - Sign in and networking
  • 10:00 am - 12:00 pm - Email & Social Media Marketing: Amplify Your ROI

Many small businesses and organizations find themselves seeking the right strategies, tools and tactics to make their marketing efforts as effective as possible. But between Facebook and Twitter, email and mobile, deals, and whatever new social network is rolling out that month—there’s a lot to keep up with. And there are only so many hours in each day. The number of possibilities can feel overwhelming. This session will help make sense of the noise.

In this session, we’re going to show you how to make the most of the combination of email and social media for your business. When the session is done you’ll have a greater understanding of marketing basics like goals and objectives.

 Participants will learn:

 You’ll learn what a “campaign” is and what to write about and offer in that campaign.

  • You’ll be given some simple but powerful tips for how to get your messages opened and read, shared and socially visible.
  • And you’ll see that there are some great tools you can use to help engage with your existing customers and supporters as well as expand your reach to new prospects.

 Throughout the session, you’ll be given opportunities to capture your own ideas and build out the framework of your own “next great campaign.”

 So join us and start to build a plan that will help you grow your business by eliciting the responses you want from your customers or supporters

 About the presenter

Karen Leonard is the co-founder and Chief Marketing Officer of Innovative Global Vision, Inc. (IGV), a digital marketing and website design agency based in Northeast Ohio. With over 18 years' of experience in the IT field, Karen has a passion for helping small businesses grow. She works closely with her talented team of developers, designers, and marketing specialists to help small businesses increase profits through their website and build more profitable relationships through the use of online marketing tools.

Our educational seminars are just that: educational. Not thinly-disguised sales pitches, but workshops designed to help a business grow through their website and build more profitable relationships through the use of online marketing tools and best practices.We speak on the hottest marketing topics and trends like: 

  • Social Media
  • Email Marketing
  • Video Marketing

You will enjoy our presentations and walk away with some actionable next steps.