Wednesday, November 28, 2018 from 10:00 AM to 12:00 PM EST
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Admission: $10.00


SBDC at Kent State University Tuscarawas 
1776 Tech Park Drive NE
New Philadelphia, OH 44663

Driving Directions 


SCORE Canton Regional 

Karen Leonard 
Innovative Global Vision 
330-425-0922 x 112 


How to Craft Compelling Subject Lines

November 28, 2018

  • 9:45 am - 10:00 am  - Sign in and networking
  • 10:00 am - 12:00 pm - How to Craft Compelling Subject Lines

Ignored or Engaging? How are your subject lines working or NOT working to capture the attention and interest of your audience? This fast-paced seminar will take a deeper dive into the mechanics of truly effective subject lines.

We will cover:

  • The three keys that make or break your subject line (and how short your window really realy is…)
  • What works – and what does NOT work – in capturing your readers’ attention
  • Length, brand, urgency and offers – make them work for your subject lines
  • Before and after examples that make it crystal clear how to improve your results

Get their attention – get in the door – and get the response you desire. Whether you are trying to get read, realize revenue, increase your reach or inspire referrals, your subject lines are a key to your success.

 About the presenter

Karen Leonard is the co-founder and Chief Marketing Officer of Innovative Global Vision, Inc. (IGV), a digital marketing and website design agency based in Northeast Ohio. With over 18 years' of experience in the IT field, Karen has a passion foren L

 helping small businesses grow. She works closely with her talented team of developers, designers, and marketing specialists to help small businesses increase profits through their website and build more profitable relationships through the use of online marketing tools.

Our educational seminars are just that: educational. Not thinly-disguised sales pitches, but workshops designed to help a business grow through their website and build more profitable relationships through the use of online marketing tools and best practices.We speak on the hottest marketing topics and trends like: 

  • Social Media
  • Email Marketing
  • Video Marketing

You will enjoy our presentations and walk away with some actionable next steps.