Where
Boston Public Library - The Exchange Room700 Boylston Street
Boston, MA 02116
Driving Directions
SCORE Boston Workshop
Building a Great Elevator Pitch
What is an “elevator pitch” and why is it important to your business? An elevator pitch is a brief speech to introduce yourself and describe your business, which you deliver in a short period of time --similar to an elevator ride, usually in 30-60 seconds. You can also use the elevator pitch to break the ice and introduce yourself and your business in a very positive way.
This workshop will cover the meaning of an elevator pitch, why it is important to your business and what you want to communicate about your business. You will define who your audience is, promote your value proposition and how you can generate a call to action, and what the 30-second and 1-minute “commercial” looks like.
The workshop will also include breakout time to allow participants the chance to create their own elevator pitches, role play with other participants, and present their final pitches to the audience.
This workshop is presented by SCORE Mentor Kristin Polito. Kristin is an accomplished finance executive, former higher-education administrator, and adjunct professor at Suffolk University. Kristin has also worked in the venture capital industry with biotech, high-tech, telecom, semiconductor and other startup companies, as well as counseling early-stage entrepreneurs. In addition, she recently presented a series of elevator pitch talks called Pitch Perfect for Businesstown.com.