Marketing roles at A/E/C firms tend to attract people with ambitious, type-A personalities who are looking to grow their career. But how do you grow your career at an A/E/C firm that doesn't have a specific career path for marketing professionals? How do you increase your value to your firm while maintaining your day-to-day responsibilities? How do you become a leader when you're a marketing team of one? This presentation will discuss practical ways for marketers to grow as leaders in their firms through simple, real-world strategies that work.
Presenter: Skip Bourgeois | Coffman Engineers
Skip is a failed graphic designer turned marketer who has served in various marketing and leadership roles working with architects, engineers and contractors. As Vice President of Marketing at Coffman Engineers, Skip works with members of the Coffman marketing team to help them grow as professionals and leaders. He is a past president of SMPS Alaska Chapter and a former member of serval SMPS Society committees.