Feb 20, 2019 at 9:00 AM 
Feb 21, 2019 at 4:00 PM 

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R.F. MacDonald & Company:

25920 Eden Landing Road, HAYWARD CA

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Patrick Renvoise

About the Presenter

Patrick, a French born nerd quickly became an expert in complex sales.  He headed Global Business Development efforts first at Silicon Graphics then as Director of Business Development at LinuxCare. In the course of closing over $4B of business transactions and selling multi-million-dollar super-computers to NASA, Boeing, Shell, Canon, BMW, Airbus and more, he met with some of the smartest people on earth and he became fascinated by the human mind.

Pushed by a strong desire to create a scientific model of persuasion, Patrick searched for the buy button inside the brain. He discovered that this button is actually called the PRIMAL BRAIN and he spent 2 years decoding the working principles of that brain. He formalized and published the first and only 100% scientific MAP to access the Primal Brain. This NeuroMAP™ has helped over 6,000 companies worldwide get their message truly understood by the brain of their customers.

Patrick first book: "NeuroMarketing: Understanding the buy button in your customers' brain" sold more copies than the other top 5 books on neuromarketing combined. Commissioned by Wiley publishing, his second book, titled "The Persuasion Code" has been released in October 2018.

Patrick received a Masters in Computer Science from the National Institute of Applied Sciences (Lyon, France) and he is currently serving as Chief Neuromarketing Officer and Co-Founder of SalesBrain.

About SalesBrain
SalesBrain™ is the first neuromarketing agency with a scientific persuasion model that helps companies capture, convince and close more customers. SalesBrain increases marketing performance by targeting the decision making part of your customer’s brain. The mission of SalesBrain U is to deliver “Grab and Go” Online NeuroMarketing programs to help you close more business. 

Patrick and SalesBrain received numerous awards including:

  • 2008 "Above and Beyond" Vistage Speaker Award
  • 2009 “Next BIG Thing in Marketing” Award from the San Francisco American Marketing Association-- The 2007 recipient of this award was YouTube
  • 2011, 2014 & 2015 “Innovation in Research Award” from the ARF --Advertising Research Foundation--



Persuasion Code: How to create killer messages that will get to your customers' brain... fast!


This program will teach you how to use NeuroMap(TM), an award-winning persuasion model to accelerate your success.  Led by Patrick Renvoise, SalesBrain Co-Founder and author of the first book on neuromarketing, this workshop includes instruction, coaching, brainstorming and peer collaboration.

In this workshop, you will:

  • Learn to apply neuroscience to boost the persuasive effects of all your marketing and sales initiatives
  • Maximize your influence on the part of the brain that decides
  • Accelerate your business and personal success by following a scientific yet simple 4-step process
  • Build consensus with your colleagues on the heart of your value proposition
  • Learn and practice with multiple coaching and brainstorming sections
  • 2 day Agenda: Click here




Feb 20-21, 2019


R.F. MacDonald & Company, 25920 Eden Landing Road, HAYWARD CA


$1,495 per trainee for the 2 day --includes course material and lunch both days--

Provided the order is placed at the same time, trainees from the same company receive a:

10% discount for the 3rd trainee

20% discount for 4th trainee

30% discount for 5th and subsequent trainees


In addition members of the Alliance of CEOs receive a 20% discount on the total amount of their order. Please enter a valid voucher in the Promocode field of the registration.



Over 25,000 past trainees have experienced this workshop:

Average rating 4.87 out of 5 and  99.99% said it was a good investment of their time... 3 said it wasn't.

"Seven years ago I decided to hire SalesBrain for 2 days to help center our message on a clear set of 3 reasons why our customers should buy from us (our Claims). As a result, in 7 years our revenues have been multiplied by 7 reaching into the $100MM range. Using brain science to focus our message on the WHY US has been key to achieving this growth. Thank you SalesBrain!"  --Jennifer Smith, CEO Innovative Office Solutions, Minneapolis 

"The Sales reps that have taken up the 2 day neuromarketing session are selling 50% more than the rest of our team." --Glenn Horton, CEO The Horton Group, Chicago

“In just 2 days we aligned our executive team on a set of consistent Claims: it brought us vision and clarity of purpose. More importantly after working with SalesBrain we have grown consistently at over 21% per year for the last 4 years. In an otherwise flat industry, gaining market share brings a big smile on my face!" --Bill Clendenen, CEO Health and Safety Institute, Eugene Oregon

“Compared to the previous 9 months, nine months after the 2 day session with SalesBrain we experienced a 34.87% increase in revenues.I don't think it's a coincidence!" --Paul Gross,  CEO HSG

“After our 2 day training with SalesBrain we put less telling in our selling. Our claims have differentiation, clarity and consistency. The use of grabbers, demonstrating the gain and better handling objections has taken our sales results to a whole new level.”   --Lorri Koster, CEO  Mann’s Packing, Monterey CA


Latest testimonials

“After the SalesBrain 2 day session, Jared threw together a PowerPoint presentation using your 11 slide format. We were hoping for a $5 million piece of their $40 million business. The meeting began with the customer telling us that the purchase was postponed until 1/2018. Obviously not good news.  But by the end of the meeting the buyer was so impressed, he told us that we 100% nailed what his life was like and that he changed his mind.  He decided to give us (with no bid) a $1-2 million piece of business immediately so we are well positioned and proven when we compete for a $20 mil contract that would start 1/2018. That is an incredible result: our chances to get a $20 mil contract in Jan of 2018 went from near zero at the beginning of the meeting to near 100% by the end of the meeting (assuming we perform well, which we always do.) All of this is to say thank you.” --Rip Collins CEO & President The Matworks,  Philadelphia

“I love Neuro-Map. This simple, yet scientifically proven method has increased my revenue over 600%  in the last 5 years!  It’s so easy to implement and always delivers results that far exceed my expectations." -- Bart Garvin CEO & President Garvin Industries, Chicago

“ Patrick's ability to communicate why people buy was evident in our 2 day session. Since then my CEOs are in an ongoing process of training and developing their teams to use the techniques and methodologies that Patrick presented.  In every case where this is being implemented, these companies have increased sales in a measurable way.”-- Ken Mandelbaum, Professional CEO Coach, New Jersey