Thursday, November 29, 2018 from 8:30 AM to 3:30 PM EST
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McMaster Innovation Park 
175 Longwood Rd S
Hamilton, ON L8P 0A1

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Rosita Zukowski & Joanna Williams, Communications Co-Chairs 
CPRS Hamilton 
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#ElevatePR3 Conference

We invite you and your colleagues to attend our full-day professional development and networking conference, #ElevatePR3. It will be held at McMaster Innovation Park in Hamilton on November 29. Our leading panel of speakers will discuss the latest trends, insights, and best practices in public relations and communications management.

The event features five talks, where you’ll learn about trending topics including community mobilization, digital communications, academic strikes and cannabis public relations. We’ll also hear from an executive/leadership coach who will share the critical ingredients for the making of resilient, safe and energized teams and individuals.

Accredited members earn one APR maintenance point for attending the full day.

A continental breakfast, lunch, and afternoon refreshment break are included, for the price of:

  • $199 – Early bird rate (until Nov. 19) for members of CPRS and IABC
  • $249 – Regular rate (after Nov. 20) for members of CPRS and IABC
  • $299 – Non members
  • $99 – Student members (CPRS and IABC)
  • $150 – CPRS Hamilton Mentors
  • $75 – CPRS Hamilton Mentees

*All prices are tax inclusive. We are pleased to offer a 15% discount on registration for 5 or more people from the same CPRS Member Employer.

#ElevatePR3 Conference Agenda
Thursday, November 29, 2018
McMaster Innovation Park, Conference Room 1D

8:30 a.m. to 9 a.m
Networking and refreshments

9 a.m. to 9:10 a.m.
Welcome by CPRS Hamilton Co-President Dan Muys, APR

9:10 a.m. to 10 a.m.
Engagement and evaluation in digital communications by Dustin Manley, MA, CMP, Manager of Marketing and Communications at Designed UX

10 a.m. to 10:50 a.m.
Public relations and communication – the most efficient tool for community mobilization by Leo Nupolu-Johnson, Executive Director at Empowerment Squared

10:50 a.m. to 11 a.m.
Networking and email break

11 a.m. to 12 p.m.
(re)Igniting our emotional energy by Chihab Kaab, Executive Coach, Speaker and Master Facilitator

12 p.m. to 1 p.m.

1 p.m. to 1:50 p.m.
Marketing challenges that face today's cannabis industry by Bridget Hoffer, Co-Founder/Strategy & Katie Pringle, Co-Founder/Integrated Marketing at Marigold PR

1:50 p.m. to 2 p.m.
Networking and email break

2 p.m. to 3 p.m.
Strike communications 101: How we used honest, factual and timely two-way communication to weather the longest strike in our organization’s history by Christine Szustaczek, APR, MCM, Chief Communications Officer & Nicole Woodall, MBA, Manager of Digital and Social Marketing at Sheridan College

3 p.m. to 3:30 p.m.
Closing Remarks by CPRS Hamilton Co-President Dan Muys, APR and networking

Thank you to our event sponsor