Supported by



Wednesday, March 6, 2019 from 9:00 AM to 3:00 PM CET


Add to Calendar 


Pleasance Theatre 
Carpenters Mews,
North Road,
London N7 9EF

Driving Directions 


karl jeffery 
Future Energy Publishing Ltd 

People Centric Business Analysis

Forum at The Pleasance Theatre, London, March 2019
Limited free tickets available

Until now, formal business analysis – determining digital solutions to business problems, or aligning digital technology with the business – is largely used in domains with structured work processes, such as health insurance, finance / mortgage, banking, e-commerce, telecom (particularly billing), logistics and supply chain, and IT support.

But there are plenty of domains which have problems developing digital solutions to business problems – but where formal business analysis has not made so much in-roads. For example all areas of security, policing, energy, engineering, healthcare, IT, marketing, public administration, social care, broader areas of healthcare.

And also health, finance, transport and IT have many domains where business analysis could do more. And managing complex organisational operations everywhere.

We see the pathway to broadening business analysis as including more people-centric behaviour. By people-centric we mean understanding people in a deeper way.

We’ll explore how to do this in our London forum in early March.

Digital technology could help with this:

  • Making work environments more learning-centric
  • Helping people get better situation awareness
  • Computer tools which fit the way people work and judge situations
  • Computer systems which are easier to understand

As a result, as well as creating a company which functions more smoothly, we have a company with more motivated employees, more learning and better decision making.

This London forum is launched jointly by IT Search and Select, one of London’s top recruitment firms for business analysts, and Software for Domain Experts, a publishing / conference company which has previously published 3 free books on how to make software for domain expert use – and run 5 forums in Athens. This is the first event in London.



We are looking for speakers who have interesting experiences and ideas to share on the subject of business analysis for domain experts. This could include people with expertise in business analysis, agile software development, domain driven design, UX management, industrial psychology and modelling. Please contact Karl Jeffery, editor, on to discuss further.