Effective marketing is so much more than a checklist of lead generation techniques—it’s finding ways to connect your company’s abilities with other people’s needs.

This workshop will dive into the theory behind marketing to examine how your marketing strategy can have a bigger impact than your marketing spend.

You will leave with the tools to:

• Create an effective marketing message

• Evaluate how well your marketing is working

• Identify the weak links in your sales funnel

• Ensure your marketing spend leads to paying customers and business growth

• Collaborate better with marketing professionals, or improve results on your own

This session will be helpful to any business owner struggling to acquire customers but is especially geared towards those with complex value propositions, overbearing competitors, or involved/complicated business-client relationships.