B2B growth is hard to achieve!  Many new companies make it harder by not collecting market data on their ideal buyer and positioning strategy.

The key to new market launches or early sales growth is rapid, intentional-testing of buyer interest.

In this workshop you will learn how to:

• Build a unique value proposition for your product or service that can be tested in the market

• Develop a set of prospecting campaigns to test interest by market segment and buyer role

• Evaluate the quality of first meetings generated by your prospecting outreach

Workshop attendees can leverage their learning to (1) spend 30%-40% less to achieve the same sales revenue, and (2) raise investor capital with a higher success rate by telling a data-informed “initial buyer” story.