Marcus Brown 
APICS Tampa Bay 
(727) 386-9660 


Tuesday, January 8, 2019 at 6:00 PM 
Tuesday, January 8, 2019 at 8:00 PM 

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Bonefish Grill- St. Petersburg 
5062 4th Street N.
St. Petersburg, FL 33703

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APICS Tampa Bay
January 8, 2019 Professional Development Meeting

Strategic Thinking and TOWS

APICS Tampa Bay would like to invite our members and their colleagues to attend our Professional Development Meeting from 6:00-8:00 PM on Tuesday, January 8. 

Our guest speaker is Mr. Craig Williams. He will be presenting on the topic of strategic thinking and TOWS. 

Effective change management requires strategic planning to identify the market vision and path to the desired future state.  Operations tactical decision-making and actions drive the enterprise from the current status to meet this future state.  At least they're supposed to.  How well this happens is directly influenced by your enterprise's strategic planning talent, policies and procedures.

"Strategic Thinking and TOWS" is presentation covering two related concepts: a review of effective strategic thinking and planning practices and an interactive presentation on TOWS, an updated, advanced version of SWOT.  

TOWS takes SWOT and upgrades it to provide a more structured, time-phased and prioritized approach, adding strategic-to-tactical planning linkages.  Using TOWS effectively "pulls" your operations tactical planning and decision-making towards your identified future market state.  

This interactive presentation will have a live, group TOWS exercise to model the process.  The principles discussed should be applicable with almost all enterprise activities.

Craig Williams is currently the Supply Chain Supervisor for Attwood Marine, a premier supplier of marine products and accessories.  Prior to his current role, Craig has twenty-plus years experience in materials planning and procurement management  in a variety of high-tech manufacturing operations, including space, military and commercial avionics products with Honeywell Space and Strategic Systems and Smiths (GE) Aerospace, concentrated beverage products with Coca-Cola Minute Maid and high-speed diesel engine powertrain products with Yanmar America. 

Craig is active in APICS, the association for Supply Chain and Operations Management professionals, and is APICS CPIM certified.  Craig served on the APICS Southeast District Staff, has previously held local chapter officer roles (Programs, EVP and President), and has been an APICS CPIM instructor.

Craig graduated with a BSBA in Business Management from the University of Florida in Gainesville, Florida.  He lives with his wife and family in Clearwater, Florida.

This event will take place at Bonefish Grill in St Petersburg.  

Entrees (Choice of) 

Grilled Salmon with mango salsa  

Sirloin 6 oz center cut, perfect medium

Lily’s Chicken Goat cheese, spinach, artichoke hearts
and a lemon butter basil sauce

All entrees are served with House Salad, Garlic Whipped Potatoes and Seasonal Vegetables

*Alcohol available for purchase 

Don't delay registering for this event as the registration will be closed at 25 guests. 

$37.50 Guests/Non-Members
$35 APICS Members

By registering for this event you submit your information to APICS Tampa Bay, who will use it to communicate with you regarding this and other events.

APICS is the premier professional association for supply chain management. We're the leading provider of research, education and certification programs that elevate supply chain excellence, innovation and resilience.