Where
Science, Industry and Business Library (SIBL)188 Madison Avenue
Between East 34th and East 35th Streets
New York, NY 10016
Driving Directions
Questions You Need to Answer Before Starting a Business
The answers will help you launch your business.
Who should attend?
Those interested in what it takes to start up their own small business.
Overview
This workshop will focus on those questions you must answer before investing $1 in a new business. To do otherwise could put you in harm's way. It will also give you a roadmap from business concept or idea to writing a business plan.
At the end of this workshop, you will be able to:
- Identify your target customer
- Articulate the customer problem or challenge you solve
- Discuss the value you deliver
- List strategies to reach, acquire and keep customers
- Define and differentiate your offering
- Spell out how you will generate revenue
- Explain your cost structure
- Pinpoint your profit margin
Instructor:
Burt Wallerstein
Burt Wallerstein is the founder and principal of a global, 
marketing and consulting agency, He is also an advisory board member of Virtual Enterprise International. He has written commentaries on improving higher education for Washington Examiner and John William Pope Center. His unique combination of skill sets include new business development, retailing, wholesaling, merchandising, branding, marketing, sales, global licensing, global sourcing, importing and consulting to small businesses.
Mr. Wallerstein is a SCORE mentor.
Workshop Fees:
Online registration $29, walk-ins $39
There is a $10 discount on all Student and SEAP registrations
(valid ID must be presented at the door; bring SEAP form to the workshop).
Please remember to bring your cell phone as you will receive an email with a link to your workshop evaluation form from the SCORE NYC Workshop Committee. It will be sent to you toward the end of the workshop so you can complete it effortlessly online before you leave.