When

Saturday, February 16, 2019 from 10:00 AM to 12:00 PM EST
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Where

National Entrepreneur Center - Fashion Square Mall 
3201 E. Colonial Drive
Suite A-20
Orlando, FL 32803-5140
 

 
Driving Directions 

Contact

Ken Countess 
The Countess Group - Marketing & Communications (in partnership with SCORE Orlando) 
407-242-4200 
kc@thecountessgroup.com 

Onsite event: Measuring Your Marketing.  Presented by Score Orlando

measure your marketing

Metrics – can be like magic. Have you wondered: how can the reports and analytics of digital marketing give you the insight and key info you need to succeed? This seminar will take you step-by-step through the amazing data generated by all the key online marketing tools – and give you tips on how to use it.

You’ll learn:

  • How email open- and click-through reports can help you know:
    • Which of your products/services are hot, which are not, and how to test for best results
    • Out of a field of everyone, who is interested in what topics – so you can focus your precious time, efforts & energy
    • The calls to action/messaging that actually WORK
    • Best times, days and ways to get the response you want
    • How evaluating event registration and survey response patterns can help improve your next campaign by leaps and bounds
    • How social media engagement and click rates can tell you the topics, type of media posts, and frequency your connections really want
    • How research, setting goals, monitoring campaign results and applying lessons learned will continually improve your results!

KC-2016-blue-background.jpgKen Countess is managing director of The Countess Group, a strategic marketing and communications consultancy now in its 18th year. An award-winning marketer and an internationally recognized expert on Email Marketing and Social Media Marketing, Ken’s approach to educating audiences how to use email marketing and social media tools such as LinkedIn, Facebook and Twitter to build their business has earned him the respect of loyal followers around the world.

Please click on the "Register Now" button below.