Wednesday, February 6, 2019 from 10:00 AM to 12:00 PM EST
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Tip O'Neil Federal Building, 
10 Causeway St
Auditorium, 1st Floor
Boston, MA 02114

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SCORE Boston 
SCORE Boston 

SCORE Boston Workshop

Establish A Social Media Marketing Blueprint—
Module 1 of 4

Establish Your Blueprint

This workshop is the first in a series of four modules that will be offered by SCORE Boston over the next four months. All modules will be presented by Dr. Da Graca.

The social communication manual has been rewritten! As clients and constituents alike purchase products and services differently, the strategies and techniques you employ to target them are continuously changing. This new way of attracting customers presents both a challenge and an exciting opportunity for adaptation in a Web 2.0 world. This workshop explores the latest emerging social media technologies that will help you understand the fundamentals of digital marketing.

Module 1: Establish Your Digital Marketing Blueprint
In this workshop, you’ll learn how to position your brand online and establish your Audience Profile. This workshop helps you to get crystal clear about the constituents your organization or entity will serve. You’ll have the chance to engage with the Workshop speaker about your product and service while you create a custom profile for your consumer.



Look out for Modules 2 - 4 on the SCORE Workshop Calendar

Module 2: Design your SWOT (Strengths, Weaknesses, Opportunities, and Threats matrix).

Module 3: Create Your Hashtag Moments

Module 4: The Message is in The Numbers


This worshop is presented by SCORE Boston and Dr. Allana Da Graca. Dr. De Graca helps small business owners locate the “Why” in their digital message.  As the founder of Turning on The Lights Global Institute, Inc., she uses digital products to help entrepreneurs, and individuals develop their communication strategy and brand outreach. She is a contributing faculty member of Bentley University and Northeastern University where she teaches communication and digital technology courses.