This workshop is the second in a series of four modules that will be offered by SCORE Boston over the next three months. All modules will be presented by Dr. Da Graca. You do not have to attend earlier modules to attend this one. But there will not be a review of earlier modules in this module.

The social communication manual has been rewritten! As clients and constituents alike purchase products and services differently, the strategies and techniques you employ to target them are continuously changing. This new way of attracting customers presents both a challenge and an exciting opportunity for adaptation in a Web 2.0 world. This workshop explores the latest emerging social media technologies that will help you understand the fundamentals of digital marketing.

Module 2: Design your Digital SWOT

The topics covered in this workshop are:

• Understanding the strengths and weaknesses of your organization or new start-up.
• Finding a way to add unique value to your audience with the social media strategy you create.
• Analyzing the free tools that you can use to enhance your brand.

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