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Contact
North Metro Atlanta SCORESCORE North Metro Atlanta
SCORE Phone: 678-506-0718
northmetroatl@scorevolunteer.org
Lunch & Learn: How to Make Your Offerings Unique & Highly Profitable
Register today for this workshop!
Film, Finance and Festivals
ABOUT the workshop
How your products or services compare with others in your industry can make a huge difference in how profitable you are. Common wisdom is to “out feature” your competitors. But by using “blue ocean” strategies, you can not only separate your offerings from your competitors, but reduce your costs in the process. In the end, your offerings are more desirable and more profitable. In this workshop, you'll create your own blue ocean strategy canvas to see how your offering compares with your competitors’ and where the opportunities lie.
Attendees will learn:
How your products or services compare with others in your industry can make a huge difference in how profitable you are. Common wisdom is to “out feature” your competitors. But by using “blue ocean” strategies, you can not only separate your offerings from your competitors, but reduce your costs in the process. In the end, your offerings are more desirable and more profitable. In this workshop, you'll create your own blue ocean strategy canvas to see how your offering compares with your competitors’ and where the opportunities lie.
Attendees will learn:
- The difference between a red ocean and a blue ocean
- How to quickly determine where your competitors are not
- How to add value to your offerings while reducing cost
- How to create a strategy map
- Why getting rid of features is a good thing
- How to find and exploit needs your customers have but haven’t asked for
Fee: $25 (Lunch included)
ABOUT our Facilitator
Peter Hildebrandt is a core member of the Technology Advantage; Financial Institutions; Technology, Media, & Telecommunications; and Operations practices at The Boston Consulting Group. Peter leads the Agile topic for BCG in North America and has strong experience in process optimization, robotics, Agile at Scale, and Lean.
Peter focuses on helping organizations change their ways of working and their decision-making paradigms to become faster, nimbler, and more responsive by leveraging Agile principles and approaches. He is interested in applying Agile principles across industries and functional areas, from financial services to industrial goods and from consumer goods to the public sector in areas as diverse as finance, HR, call centers, back office operations, and even large capital projects.