Wednesday, March 13, 2019 from 9:30 AM to 12:00 PM EDT
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Harvard Ed Portal
224 Western Avenue
Allston, MA 02134

Driving Directions


Bob Kursmark and Samantha Peters
Boston SCORE Chapter 20

SCORE Boston Workshop

Power Up Your Brand/Business with LinkedIn
(Part 1 of 2)

Part 1 of 2 (Part 2 will be presented on March 22 at the same venue. Look out for Part 2 on the SCORE Workshop Calendar)

Today’s top performing leaders are social leaders! Learn how to use the world's largest professional networking site to discover your next client or customer. This session is the first of a two-part series for business owners, entrepreneurs, professional service consultants or anyone in a sales or business development role.

Your profile is a key component of your experience on LinkedIn. It’s your calling card when you reach out across your network, and it’s how potential contacts will locate you and understand your role. In this interactive session, you will learn how to build an award-winning profile in 5 simple steps.  

At the end of this session, you will not only separate yourself from the pack, but build brand awareness to appear in searches and stay top of mind. This will be an interactive hands-on workshop which includes demonstration of key tips and tricks on LinkedIn.  Please bring your laptop (Not a tablet or iPad). You must have a LinkedIn profile setup, prior to arrival.

3 Key Takeaways

1. Be Found: Establish your brand identity with your photo, headline and summary

2. Profile Optimization: Build brand awareness by showcasing your talents and skills

3. Keyword Optimization: How to use keywords strategically throughout your profile to appear in search results


This workshop is co-sponsored by SCORE Boston and the Harvard Ed Portal and is presented by Angela Pitter. Angela is Founder and CEO of LiveWire Collaborative, a digital marketing consultancy. Additionally, Angela has trained intact boards and teams on how to build thought-leadership and become social ambassadors as well as several hundred professionals on hot topics such as “How to” Facebook, LinkedIn, Instagram and “Unleashing Your SuperPowers with Video”.


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Register Now!** If you live or work in Allston or Brighton, you will receive free admission to this workshop. When registering, choose the option to Pay at the Door. Give your Allson/Brighton zip code to the person at the door upon arrival, for free admission **

** All registrants will receive a promo code via email after registering, for 50% off of the admission fee for Part 2 **