Building a Bigger Competitive Future
Brand strategist Derrick Daye shares the requirements of building a bigger competitive future for brands in an over-communicated, over-competitive and uncertain marketplace. Attendees will learn what is needed to compete and win, how to identify and grow their advantage and how to move their brand from easy to compare to beyond compare.
Brands in all stages of development will benefit and each attendee will leave with actionable insights and a higher degree of optimism about their competitive future in an Age of Disruption.
About Derrick
Derrick Daye, Managing Partner, Brand Strategist, Educator
“The paradox of branding is that you must change to stay consistent.”
Derrick has spent the past 25+ years helping organizations release the full potential of their brands. His experience is as extensive as it is diverse, encompassing the disciplines of brand strategy, advertising, sales promotion, and public relations. At The Blake Project he manages daily operations and serves in the delivery of brand stewardship services as a senior brand strategist, helping brands in critical moments of change define and analyze disruptive issues, identify and map opportunities that fit the brand's purpose and build the strategic infrastructure necessary to help create the competitive future they seek.
Prior to launching The Blake Project in 2003, Derrick held rewarding leadership roles at global advertising agency leader Saatchi & Saatchi as well as at three other respected advertising agencies. He credits his focus on brand strategy with his ability to align organizations with unmet customer needs. He has led and co-led the brand strategy effort for many respected B2C and B2B brands, including Abbott Vascular, EA Sports, FootJoy, LexisNexis, Nestle, Southwest Airlines and Wyndham Hotels Worldwide.
Derrick’s emphasis as Managing Partner has been to push the limits of what an independent, strategic brand consultancy can lend toward industry innovation. In 2006 he conceptualized and launched Branding Strategy Insider to help marketing oriented leaders and professionals build strong brands. Today his vision serves 50,000+ marketers daily and is recognized by Advertising Age as the leading online resource for brand strategy and management.
His quest to better equip marketers for the challenges of an over-communicated society led to the creation of The Un-Conference: 360°of Brand Strategy for a Changing World. A unique, competitive-learning experience that features marketers competing in a team environment, working together to gain the tools and techniques needed to face the real-world marketing issues of the day. As in the marketplace, some will win. Some will lose. All will learn™.
In 2018 he expanded The Blake Project's operations to New Delhi, India to better serve AMEA clients.
Derrick is an energizing and widely sought after speaker, is quoted regularly in the business press in publications such as the Wall Street Journal, USA Today, Adweek, Yahoo News, BusinessWeek, Inc. Magazine, London Times and has been a nationally featured brand management expert on ABC News.
Most notably, he has worked with The White House Press Corps, Coca-Cola and helped the National Parks of New York Harbor, arrive at new and optimistic decisions about the Statue of Liberty's competitive future.