E-Commerce 101: Starting Your E-Commerce Business

In this workshop, aspiring and established e-commerce entrepreneurs will be given a walk-through of the strategies and tactics necessary to launch and grow a successful e-commerce business.

Topics covered include:

How to find a product to sell
What marketing channels to use for customer acquisition
Design and development best practices for driving conversion
Platforms and processes for managing fulfillment
Strategies for increasing customer retention and referrals
Techniques for getting the most out of your e-commerce analytics

Learn all the elements it takes to run a successful e-commerce business, from how to drive traffic to an e-commerce site, how to make visitors buy your product, and everything else that needs to happen behind the scenes to run a successful e-commerce business.

Presenter:

Phil Gorman is a former American Express Business Advisor, having counseled small businesses on success strategies for over 20 years. More recently Phil has specialized in executing e-commerce best practice plans with his clients that include franchises, distributors, startups, solo-preneurs and corporations.