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On Demand Content


Gonser Gerber Institute 

On Demand The Giving Board 

The best advancement programs find meaningful ways to involve Board members in development activities. This can range from hosting events, introducing new prospective major donors to your institution’s leaders, and participating in the solicitation process.  But as advancement leaders, we need to remember that Board members are also major gift donors and prospects, and need to be cultivated and recognized like all our other significant prospects. Rather than expecting and assuming that Board members should make annual, major, and planned gifts, we need to consistently build and nurture our relationships with our Board members to ensure they are feeling connected, active and engaged in the mission of your institution.

 During this webinar by the Gonser Gerber Institute, we will share the best methods, strategies, and tactics to focus your Board members on their critical leadership role in the development process.  This webinar will unlock the potential of your Board to elevate your advancement program and will help your Board members feel engaged and enthusiastic about their service.

 Topics we will cover include:

  • Creating Enthusiastic Board Members Focused on Development
  • Treating your Board Members Consistently Like Major Donor Prospects
  • The Role of a Board Member in Donor Identification
  • The Problem with a “Give or Get” Board
  • Cultivation Steps That are Easy and Natural
  • Setting Board Members Up for a Successful Solicitation
  • Establishing a Long-Term Culture of “The Giving Board”

On Demand Details: After your registration, you will receive a copy of the power point presentation as well as a copy of the recording. (Please allow at least 48 business hours to receive your materials.) You will be able to share these materials with your entire team, including volunteers, and review the recording as many times as you need.


 Your Faculty

Jason McNeal, Ph.D., Gonser Gerber partner, has provided advancement leadership to non-profit organizations for more than 20 years.  Having served as the chief advancement officer at East Georgia State College and Maryville College (TN), he also has consulted with institutions throughout the U.S. and Canada.  Dr. McNeal has written extensively on key issues in higher education advancement and leadership including his blog that you can find at http://www.jasonmcneal.com.