SMPS Webinar Viewing: Blogging for Thought Leadership 

Blogging is the cornerstone of content marketing and should play a central role in your A/E/C firm’s online marketing and thought leadership efforts. The right kind of blog can drive website traffic, establish trust and credibility, support business development efforts and showcase your firm’s subject-matter expertise. But while many firms may have a blog, challenges persist. Whether the issues are a lack of consistency and frequency, populating with the wrong kind of content, missing features and functionality, or not having a blog at all, some firms need to change their approach.

Our webinar presenter, Tim Asimos, CPSM, vice president and director of digital innovation at circle S studio, will help you understand how to turn your firm’s blog into an influential platform and a destination for prospects and clients. You'll gain practical and actionable information and learn how to implement the right strategies and best practices for building a powerful and effective blogging program—one that will support your business development efforts and nurture client relationships.

Session Learning Objectives:
•  Common reasons many blogs fall short and pitfalls to avoid
•  Ways to develop the right kind of content and craft an ideal blog post
•  Best practices for ensuring your posts get found and shared
•  Ways to engage technical staff to become content creators

Note: This is a pre-recorded SMPS webinar from October 2018 that will be shown in person at Ferguson Pape Baldwin Architects.

Event Details:

      WHERE       Ferguson Pape Baldwin Architects | 4499 Ruffin Road, 2nd Floor, San Diego, CA 92123
        WHEN       Tuesday, March 12, 2019 | 7:30 a.m. - 10:00 a.m.
                       Coffee and continental breakfast will be provided.
         COST      SMPS Member: $15 / Non-Member: $30 / Walk-In (space permitting): $45

Schedule:
7:30 - 8:00     Check-in
8:00 - 9:30     Webinar
9:30 - 10:00   Discussion & Wrap-up

This workshop will provide 1.5 CEU credits for SMPS Domain of Practice 5: Promotional Activity.

Registration for this event closes at 5:00 p.m. on Monday, March 11. Cancellations must be made 24 hours in advance. To receive a refund, contact Becky Scheible at bscheible@fpbarch.com. Space is limited to 30 people, so register today!

Register Now!

Interested in becoming a sponsor? Learn more about our sponsorship opportunities at: https://www.smpssd.org/events/sponsorship/.

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